1. What Personal Data We Collect

We collect personal data directly from you, automatically through our website, and through trusted service providers we use. This includes:

Information you provide

• Name
• Email address
• Phone number
• Delivery and billing address
• Payment details (processed securely by third-party providers)
• Account information
• Messages or interactions with customer support
• Information you submit in forms, competitions, surveys, reviews or social media interactions

Information collected automatically

• IP address
• Browser type, device type, operating system
• Website usage (pages viewed, time on site, clicks)
• Cookies and tracking technology data

Transaction data

• Items ordered
• Payment method
• Subscription details (if applicable)
• Order history

Marketing and communication preferences

• Whether you want to receive marketing emails, SMS, or targeted advertising

We do NOT collect

• Special categories of personal data (e.g. health, religion, sexual orientation)
• Criminal offence data
• Information from children (our site is not for those under 16)

2. How We Use Your Personal Data

We use your information to:

2.1 Fulfilling your orders

2.2 Customer support

2.3 Improving our website + operations

2.4 Personalisation

2.5 Marketing and advertising

2.6 Legal and security purposes

3. Legal Basis for Processing

We process your data under the following UK GDPR bases:

Consent

When you opt in to marketing or give permission for cookies.

Contractual necessity

To fulfil your order or manage your subscription.

Legitimate interests

For activities expected in business, such as:

• improving our site
• basic analytics
• preventing fraud
• personalised content

We balance our interests against your rights.

Legal obligation

Where required by law (tax, fraud, record keeping).

4. Cookies and Tracking

We use cookies and similar technologies to:

• Keep items in your basket
• Remember your preferences
• Analyse website performance
• Serve tailored ads on Meta, Google, TikTok, etc.

You can manage cookies in your browser settings at any time.

5. How We Share Your Personal Data

We never sell your personal data.

We only share data with trusted partners who help us operate the business, including:

• Shopify (website + checkout hosting)
• Payment processors (Stripe, Shopify Payments, Shop Pay, Apple Pay, Google Pay)
• Delivery and logistics partners
• Email + SMS platforms
• Subscription management tools
• Fraud prevention services
• Advertising platforms (Meta, TikTok, Google)
• Analytics providers

These partners only receive the information needed to perform their services and must keep it secure.

We may also share your information if required by law.

6. Shopify

Our website is hosted on Shopify. Your data may be stored through Shopify's secure servers, databases, and the Shopify platform.

Payment details are encrypted and processed securely according to PCI-DSS standards.

For more details, you can read Shopify's privacy policy directly on their site.

7. How We Protect Your Data

We use a range of security measures, including:

• Encrypted checkout
• Secure servers
• Limited access controls
• Monitoring for unusual activity

Although we do our best to protect your information, no online transmission is fully secure.

If you believe your data has been misused, please contact us immediately.

8. Marketing Preferences

You can opt out of marketing emails or SMS at any time by:

• Clicking "unsubscribe" in our emails
• Replying STOP to SMS
• Contacting us at help@honestlyiam.com

Opting out does not affect service emails such as order confirmations or updates.

9. Your Rights Under UK GDPR

You have the right to:

• Access your personal data
• Request correction of inaccurate information
• Request deletion of your data
• Object to certain types of processing
• Withdraw consent for marketing
• Request your data in a portable format
• Restrict how your data is used in certain circumstances

To exercise any of these rights, email us at help@honestlyiam.com

We may need to verify your identity before processing your request.

10. Data Retention

We keep your data only for as long as necessary to:

• fulfil orders
• meet legal obligations
• keep financial records
• resolve disputes
• prevent fraud

If we no longer need your information, we securely delete it.

11. Third-Party Links

Our website may include links to external websites we do not control.

We encourage you to read their privacy policies separately.

12. Children

Our website is not intended for anyone under 16, and we do not knowingly collect data from children.

13. Changes to This Privacy Policy

We may update this policy from time to time.

Any changes will be posted on this page with the updated date.

14. Contact Us

If you want to access, correct, delete or ask questions about your personal information, contact us at:

Honestly I Am Company Ltd, 128 City Road, EC1V 2NX, London, United Kingdom

Email: help@honestlyiam.com

We reserve the right to update these Terms and Conditions at any time. Changes will be posted on this page with an updated "Last modified" date. Your continued use of our website after any changes constitutes acceptance of the new terms.

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.