From our snack drawer to yours

If you’ve ever stood in a grocery store aisle, stuck choosing between something that tastes good and something that’s actually good for you, we’ve been right there with you.

That’s why Honestly I Am™ exists. So you don’t have to choose anymore.

We made something we couldn’t find.

And now it’s yours to grab, unwrap, and love, whether you’re mid-workout, late for work, or just emotionally snacking (no judgement).

So here it is.

5–7 ingredients. 12g protein. No weird stuff.

Made for you. Made honestly.

One little change… led to a company

So, it started with frustration, late-night cravings, and one small decision that changed everything.

We’d just decided to quit refined sugar. Not for a detox, but because we were tired of snacks pretending to be good for us.

Every “healthy” bar we picked up had the same story: sleek packaging and big promises on the front, twenty-something ingredients on the back. Half of them impossible to pronounce, and somehow still more sugar than protein.

All we wanted was something simple. Something we’d actually eat every day and feel good about.

So we decided to make it ourselves.

No nonsense. No junk. Just something that felt good and tasted even better.

That one small decision turned into an idea, and that idea became Honestly I Am™

When we started making the first version, we realised something else.

“Healthy” had lost the plot.

It had become code for dry, joyless, and hard to chew, like the price you pay for trying to be healthy.

We didn’t want that for you, or for us.

We wanted that first-bite moment, the one that makes you forget it’s even good for you.

So we built a bar that doesn’t fake flavour, overcompensate with sweeteners, or try to be anything it’s not.

Our promise to you

In a world filled with over-processed, sugar-laden, and artificially pumped-up food, you deserve better.

5-7
ingredients
12g
protein
0%
weird stuff
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